Free Tools for Mobile Growth

Small tools I built from real mobile growth work. Use them to make better decisions faster.

Calculate your ideal Apple Search Ads budget based on real benchmark data. Get CPI estimates, recommended daily spend, and break-even analysis.

Find out how long to run your App Store experiments for statistically significant results.

Calculate your subscription app's lifetime value, net LTV after fees, and maximum CPA for profitable acquisition.

Compare your trial start and conversion rates against real industry benchmarks for your category.

I build these based on real problems I see in mobile growth work. If there's a calculation or analysis you wish existed, let me know.