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Paywall Benchmark Checker
Is your 5% conversion rate good or terrible? Compare your metrics against real industry benchmarks for your category.
Your Benchmark Comparison
Trial Start Rate
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Below avg Benchmark: - Top tier
Trial-to-Paid Conversion
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Below avg Benchmark: - Top tier
Overall Paywall Conversion
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Below avg Benchmark: - Top tier
(Trial Start × Trial-to-Paid = Overall conversion from paywall view to paying subscriber)
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Data Sources
Benchmarks are compiled from public reports by Adapty, RevenueCat, and AppFigures (2024-2025). Ranges represent 25th, 50th, and 75th percentile performance across apps in each category.
Understanding the Metrics
- • Trial Start Rate: Users who see paywall → start trial
- • Trial-to-Paid: Trial starters → paying subscribers
- • Overall: The product of both (what really matters)
What Affects These Numbers
- • Paywall timing: Hard paywalls convert differently than soft paywalls
- • Trial length: 3-day vs 7-day vs 14-day trials have different conversion patterns
- • Price point: Higher prices = lower conversion but higher LTV
- • Traffic source: Organic vs paid users convert very differently