Subscription LTV Calculator
Know your user lifetime value to make smarter acquisition decisions. Calculate gross LTV, net LTV (after fees), and your maximum CPA.
Your LTV Breakdown
📊 How This Was Calculated
📅 LTV Over Time
| Period | Cumulative LTV | Net (after fees) |
|---|
Shows when you recover acquisition costs at different CPA levels.
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The Basic Formula
If you charge $10/month and 10% of users churn monthly, each user is worth $10 × 10 = $100 on average.
Why Net LTV Matters
Apple and Google take 30% in year one (15% after, or 15% flat for Small Business Program). Your net LTV is what actually hits your bank account - that's what you should compare against CPA.
Annual vs Monthly
Annual subscribers have much lower effective churn (they've pre-committed). A healthy mix of annual subscribers dramatically improves LTV. Push annual plans on your paywall!
Setting Your Max CPA
- • 100% ROAS: Break-even - you recover exactly what you spent
- • 150% ROAS: Healthy - you make $0.50 for every $1 spent
- • 200%+ ROAS: Excellent - scale aggressively!